The KeyBank Grand Floral Parade begins by traveling through Memorial Coliseum. It then travels down MLK Jr. Blvd, across the Burnside Bridge, and into downtown Portland, ending at Lincoln High School.
Parade route map
Place your cursor (click and drag) to move the map around. You can resize (etc.) via the map controls.
MapQuest:
Memorial Coliseum
Map of 1 N Center Court ST | Portland, OR 97227-2102 | U.S.A.
Downtown Portland
Map of SW Taylor ST & SW Broadway | Portland, OR 97205 | U.S.A.
Things to know
- The I-5 Southbound freeway off-ramp that stays open the longest. If you are traveling Northbound on I-5, take I-405 North, go over the Fremont Bridge, and go South on I-5 to exit at the Rose Quarter.
- Broadway is open for Westbound traffic.
- The police can only GUARANTEE that traffic will be able to cross the parade line at Benton ST to get into the garages until 8:00 a.m. If it is safe enough to be clear, they will keep it open longer.
- The following streets observe alternate routes: SW 2nd Ave Northbound lanes and SW 3rd Ave Southbound lanes open to Tri-Met.
Buses: Visit TriMet for a list of all bus routes, times, and locations. Routes might be altered in 2007 due to Transit Mall Updates.
Ride MAX to the Parade!
Ride MAX to the KeyBank Grand Floral Parade! MAX has many convenient stops along the parade route.
Watching the parade at the Memorial Coliseum?
The parade route closes at 8:00 a.m. on the east side and 9:00 a.m. on the west side. Freeway exits around the Rose Quarter close at 7:00 a.m. The formation area around the Rose Quarter closes at 6:00 a.m.
The following streets are closed:
- NE 1st from Holladay to MLK Jr BLVD
- NE Interstate from Occidental to Broadway
- Morrison Bridge from MLK Jr Blvd to SW 2nd AVE
The following streets observing alternate routes:
- SW 2nd Ave Northbound lanes open to Tri-Met
- SW 3rd Ave Southbound lanes open to Tri-Met
The disband area around Lincoln High School closes at 10:00 a.m. The following streets are closed:
- SW 14th to 18th
- SW Salmon to Burnside
Parking
East side: Parking is available on the street or at the Rose Quarter. Parking rates apply at the Rose Quarter and all vehicles must be parked by 8:00 a.m.
Downtown: Parking is available in surface lots and parking garages.
Smart Park Garages
SW 1st & Jefferson
SW 3rd & Alder
SW 4th & Morrison
SW 10th & Yamhill
NW Naito & Davis
City Center Parking Lots
SW 3rd & Ash
SW Stark & 4th
SW Pine & 6th
SW Oak & Park
SW 10th & 9th
Additional Parking
Old Town 76 W Burnside Between 4th & 5th AVE
Parade Activities
- The KeyBank Grand Floral Parade is televised live at the Memorial Coliseum
- Band judging takes place at Burgerville on NE MLK Jr BLVD
- Equestrian judging takes place at the south end of the Oregon Convention Center on NE MLK Jr BLVD
Public Address Towers Located Along the Parade Route
1st & Weidler (Versa-Steel)
Weidler & MLK BLVD (Starbucks Remodel)
MLK Blvd (Burgerville)
MLK Blvd (Oregon Convention Center)
MLK & Davis (URS Elect/Stark Vacuum)
MLK & Burnside (Wentworth Chevrolet)
4th & Burnside (Old Town 76)
4th & Stark (Azumano Travel)
4th & Morrison (Shoe Pavilion)
Broadway & Washington (Hotel Vintage Plaza)
Broadway & Yamhill (Pioneer Courthouse Square)
Broadway & Salmon (Heathman Hotel)
10th & Morrison (Galleria)
10 & Stark (Black Rooster Cafe)
(Many THANKS to these various locations for allowing the Rose Festival to use their property for our PA Towers!)
What to Bring
Be prepared and bring an umbrella, water, sunscreen and chairs or blankets.
