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Parade Route

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2025 Grand Floral Parade to Return to Downtown

FEBRUARY 25, 2025

The Portland Rose Festival announced today that the Grand Floral Parade will return to an all-downtown route in 2025, bringing the beloved tradition back to the heart of the city after several years on the eastside. Since 2022, the parade has traveled from Veterans Memorial Coliseum through the Lloyd District, but next year, it will once again weave through downtown, offering a walkable, transit-friendly experience for spectators while contributing to the city’s revitalization efforts.

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Rose Festival Welcomes New Slate of Board Officers

JANUARY 30, 2025

The Rose Festival Foundation proudly announces its new slate of board officers for 2025, led by President Jeremy Emerson, Partner & Chief Creative Officer at Saffire. Joining him are President-Elect Dayna Kirk, VP Corporate Development, Business Integration at The Standard, and Vice President Amy Johnson, nonprofit executive and owner of Amy Johnson Consulting. Together, this dynamic team brings a wealth of experience and passion to the Rose Festival’s mission of uniting the community through celebration.

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